Have you ever been patronizing online just looking at the, places browsing, Do, the, goods follow you in their own lives? Looking for a brand-new hat but: pass it, on You find the: hat in the video game store, on the: shelf Then, at the, dres accumulation she inspects, at. You follows you: in the last episode, we talked about advertising And the long autobiography of technology that hinders us buying things Today.’s episode is about those technologies when they become networked and are more followed than you think. In ancient times before online patronizing places did not know what to look for. They were unable to track your shop dress. Then they settled ads wherever you were, because the caps were just caps, they couldn’t follow you. Traditional ads were, contextual placing advertisers, in places with parties, Such as Tv commercial-grades on. Superhighways or in popular? Magazines Neighbourhood? Full of people, who have nothing else to do Advertisers, had to jam all disguised engineerings Turning. Logical mistakes into expensive manifestos. And wishing that. Interested people watch them, But this was before the Internet, smartphones And social media geolocation and cookies and popup ads ad blockers and yeah. It’s all unnerving, an preface Electronic shopping In the past. Advertisers did not know who was seeing an advertisement and whether they were working accurately or not. They framed a soda circular at a school and guess who is passing by, But they didn’t know who would buy the drink from “their childrens”. It wasn’t guesswork or even science. That is why they were targeting different groups of parties or demographics, such as youth And adults, industrialists, families and people of different hastens, but remain public groups. An circular can be placed on the television to attract the attention of women or the radio for young people to hear, However, it cannot be accurate. To this extent, Ads are widespread. As for the products they are sold to be one size fits all Anything that is suitable for a large audience, because it is difficult to spend a lot of money on advertising When the advertisers tried to make sure that the ads were reaching the right people. The Internet loomed In the initial stages, the ads were just etch or TV. They were created to reach people all over the world. In the beginning they were just paints like periodical But immediately on a screen. The advertisers tried to guess interesting thing, Either popup ads, albeit or cartoonish anything that catches your look, But the real investment. When you become a link where it is more convenient See an ad for a hat. Abruptly you are in a hats statu, But this also means that the site will know how many times you clicked the link Advertisers no longer have a guess at how many people have ended the ad or how they would react. This sound is an unstoppable quantify implement. This takes us to a cookie, It procreates the ads stronger, They are on websites and apps on your telephone, These data move. You report your garbs and cause them know who is clicking. What is the next step browse? The website Have a ticket: Did they bought something? They can guess who your viewers are their buying habits and everything about their lives Before those data. Their target was on a demographic basis, but now it’s easy Ads can target science conscious Brazilian gals, ages, 18, 24 Or Canadian men adore football from the age of 34 45. This is called a specific advertisement, Sometimes announced behavioral targeting Look around. Do you realize an ad about this video? If, yes, Are you looking for anything? This is because YouTube uses these files to expose whatever it is you crave. Even videos direct like this. When you use your phone or computer, you leave your data behind Website record your IP address. They are crowds used to find out your computer. There are other natures for them to know what type of device you are where you are, your internet speeding and everything about you. You might think it’s great to suggest music and ads worth your watch. The question is that the sites and apps they use do not hinder that data for themselves. When we open an lotion or a website or be inscribed in a social network, let’s see how the hatred is. You will find terms and conditions or called words of services that are. The company tells you what you can and cannot do on the app, Such as dedicate a crime or sharing a embezzle routine And too what the company can and cannot do. Most of the time when we create a new account, We know the terms and conditions acceptance casket and we pass on something else. But companionships know we don’t speak those silly texts. Research has shown that it makes 25 days each year to read and were to accept all of this. So most of the time we agree with things that we would scorn if we read them. For example, Instagram you think you are using the app to share illustrates and talk to friends The application’s periods of use, say You cannot post a berth that is sexually definite or murderou Or nasty or discriminatory on Instagram. You cannot steal someone else.’s. Login or use your account for illegal purposes, They have the right to send you back if you interrupt the standard rules, For example, mailing spam or menacing beings with stealing their photos. Well, it originates gumption, But the conditions also say They can do it without prior urging. After all, everything is your photos, data and statements will not be available through your report. Despite the guidelines, they have no formal obligation to take down any Instagram content. They don’t have your content, but you give them non exclusive: full fee, free royalties, Attributable Alternative to License Global License to use your material. In other oaths, they can use your photos in any form so that they can sell them to a third party. Doing this is a violation of trust, so they will not do it, But they are unable. They use analysis tools to collect the information your invention mails, Including the websites you saw. They can use the identification device on your phone to keep track of habits describing you. This is for working on personal content and ads In Instagram or any other application. The compensate component is hidden in the legal terms. Your information can be sold to a third party. Again, Advertisers can sell better. So when your head is absent and you agree to the terms and conditions that God knows, only You often waive your right to privacy. Currently, this information often goes to our advertisers, But you’ll construe our unsure stance on privacy when we’re, prone Or say foreign influence on things you know the presidential election. Thank you Thought Bubble. Tracking data is used for personal advertising, as well as determining the content you read abroad, When we browse Amazon or Netflix. They pass us suggestions based on things “were having” seen. These it is proposed to locomotives in a way they are advertisements. It shows you one offer or make over another in an expanded format. It secretes other ads. The companionships that use those machines, of course say they are only beneficial, But this limits our the possibilities and utters us captured by the things corporations want us to see. There are limited types of ads, but there are two common kinds that are easy to overlook. The first nature is Sponsored Content. This genre signifies anything from an Instagram post to a documentary. This be interpreted to mean that the advertiser pays to get them to publish. Of direction, it could be about selling anything like an commodity on how to maintain your vehicle, But the car company paid for this advertisement to have the car logo at the top of the essay Or that western directory articles in a yellowish newspaper at the bottom of A reputable area, Like You won’t believe how they died, with a picture of a famous person alive for sure It is precisely these things that you cannot choose, Because your favorite magazine and website make them next to their original material. This is the editorial content for fames, fuse First Learn to distinguish between advertising and non commercial-grade info. Look for these phrases, such as sponsored material or the original Or promotional or submitted by company honour Celebrities and media producers can claim to be partners with the brand. This means that they are taking money to support it In a listing. Even when you examine on Google, I look at the little lettuce circular In it shows that they framed money to be on the top of the inventory. Second, If anything else remember this, When something is free, you are the producer. If you sit through the ad to watch a video or pass a written notice on Instagram. This is the price you pay to post photos And establish your own videos, like Kate, Winslet and Leonardo DiCaprio in their real life, Check all the online sketches and see how much info you give up Go to Settings on your phone and turn off geolocation Get the Microphone, wherever you are The next time you create an account think twice before passing out personal information, Create a hoax email for things if needed. Eventually, I know nothing connected to the Internet will be gone. Of trend, the internet may forget your mortifying representations and Snapchat photos. May disappear forever, But your internet linkage obliges you follower, inspect scary because it’s really like this. The best path to deal with a highly targeted media is to log off forever, But you won’t, so you are with us today. The second best thing is to be very careful with the information you post on the Internet. You should reduce it as far as is possible, Be distrustful of anything that seems unjustified because you pay for it with your interest and the opportunity for your life. Now, the largest internet systems and technological sciences companies determined principles. We follow it because we do not like to read long legal documents, But with any modern technology there was still organizations and policies that try to rule power Like Facebook and Google. Sometimes it labor, and at other seasons no, We’ll learn all this next time on Crash course, media literacy. Until then, I’m Jay Smith, I’ll, “ve seen you” last-minute. This work was filmed in Dr Sherrill. J Kenny is in Missoula Montana, With the help of these wonderful people and the Animation Team Thot was enough Crush Course is a complex production. If you want to continue visualizing this complex science with us check out some of our other paths, Like Sixplanachine, How Too Adult Health Car Triage. If you miss Crash course to be free for everyone and forever you can support. The succession in Patreon Is a crowdfunding scaffold that allows you to support the content. You adore Is thanks to all of our patronizes for manufacturing CrashCourse possible with their continued support, Translation, Farah, Ezz, Al Arab